Home Strategy Marketing Kingfisher instant beer in sachet, any time any where.

Kingfisher instant beer in sachet, any time any where.

One of the biggest beer brands in India came up with an Idea on Instant beer.

It comes in sachets. All you need to do is take it out from your pocket and mix it in chilled water.

And you have your chilled beer.

Isn’t this too good to be true ???

Lets have a look at the video released by Kingfisher First,

With a massive 2+ Million views in 4 days. Its taking the internet and beer buddies by storm.

The announcement said: “All you need is water! With its patented Freeze Drying technology, Kingfisher has made this possible and is now available for tasting! So good bye heavy walks home with bulky bags filled with beer and no more fighting for space in the fridge for beer bottles before the party!

They also floated a link in which users can register themselves to get the beer on trail. In a single day Kingfisher received more than 34,000 applications.

Like I said, this is too good to be true. It was April Fool campaign carried out by Kingfisher.

Although is received a massive response on Social Media but if it comes in reality there can be serious issues with it.

People can start drinking any time and where without thinking of anything. It will be easier to transport, so school students can carry this in their bag-packs too.

People can take this in huge quantities and carry it anywhere, all they need is chilled water.

So, don’t misuse beer. Drink safely.

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